Nexus is the own brand smartphone business of Google. But the sales volume of Nexus was poor in mobile industry. It was rumored that Google would give up its own mobile plan and Nexus brand previously.
According to the confirmed source, Google will give up Nexus brand when it releases its own brand products in the late of this year. It will also make some adjustment in software business.
Android Central reported that Google will give up Nexus brand when it releases new smartphone series later year and apply other brands.
It is not sure which new brands Google will apply yet. Some British media previously reported that it may release smartphone named as Google. However, this piece of news had not been confirmed.
Google Nexus free hardware plan involves in smartphon, STB, iPad and other products. Nexus did not get much attraction from the market. In United States, the smartphone market is mainly led by mobile operators. Samsung and Apple smartphones can be sold with the compatibity of mobile operators.
Google Nexus is not supported by many mobile operators as it is distributed by Google official channels which limit its sales. Google claimed to set an example in smartphone industry by Nexus. However, the smartphone configuration and performance of Samsung’ and Apple’ flagship products are better than Google Nexus.
Nexus was released by the cooperation of Google and HTC in 2009. Google was incapable to design smartphone, so it replied on professional mobile companies. Huawei also designed a handset of Nexus for Google last year.
It is assumed that the new smartphone brands will be marked with Google logo.Besides the changes of smartphone brands, Google will also make adjustments in software. Each new Nexus smartphone deployed the latest Android OS in the past. To those whom wish experience the latest Android OS, they will buy Nexus.
Google will release its new own smartphone and then distributes to consumers in September. A new flagship smartphone of LG will be the one that deploys the latest Android OS this year.