Quoted from Bloomberg report, the daily video views of Snapchat are up to 10 billion times though Snapchat was a Burn After Reading app that designed to share photos. There are more and more people apply it to watch videos now.
Snapchat announced the video views in February, coming with 8 billion times per day. The record it made in November, 2015 was 6 billion times and backwards to April was 4 billion times.
Calculating by the latest figure mentioned above, Snapchat’s video views increased by 150% within a year. Speaking of Facebook, its daily video views were 8 billion times in November, 2015.
The Vanity Fair magazine assumed Snapchat is running ahead of Facebook in video field. But it cleared that the measurements of Snapchat videos are different from Facebook’s.
Snapcat limits the length of video within 10 seconds. Therefore, Snapchat users will post a great amount of videos to complete a whole story. This policy could drive users to post and view more videos.
In comparison with Facebook, its videos duration are longer.
Snapchat obtained 500 million users and keeps attracting more potential users, however, its users growth is far away from Facebook’s 1.09 billion daily active users.
In addition, Facebook’s video views will be increased sharply after it released the live video feature. It is worth noting.