Fire Phone met its Waterloo during the campaign. Amazon now plans to explore the mobile business.
The Information website reported that Amazon wishes to cooperate with smartphone manufacturers to integrated its service. Amazon is negotiating the cooperation with the cellphone brands. The integrated level of related cellphones should exceed its pre-installed level.
It aims to encourage the users to register as the Prime subscribers for experience its services.
Amazon launched Fire Phone in June, 2014, selling at $199 with two-year contract. While its lock-less version sold at $650. It cut the selling price rapidly in six weeks. Till August, 2015, the lock-less Fire Phone only cost $130 and faded out the market gradually.
Amazon dismissed some employees who worked in software center due to the failure of Fire Phone. It cut $170 million asset in the third quarterly report in 2014. Its new plan sound familiar with Fire Phone, but Amazon will authorize the manufacturer to produce the hardware.
Amazon applications are pre-installed in some of Samsung and AT&T cellphones. It reported that Amazon wishes to make a deep integration so that obtain much convenience from Android system.
Kindle lines apply the Android system, thus Amazon obtains a great amount of API to rival with Google. Amazon offers Android application store, application shopping feature, moving ads, CloudHybrid, Maping API, ID certification system and other features are similar with Google Play store and Google Play service.
Nearly all the Android application manufactures signed the Authorization Rule of Google Play. Due to the rule restriction, Amazon has difficulty to add its service in the devices.
Therefore, Amazon might avoid to use the service that rival with Google directly. Fire Phone offers the FireFly application that recognizes the music, tv shows, actors, arts and books with scanning.
Amazon and Facebook attempted to dump out of the Android ecosystem. They met difficulties as the authorization rule it signed with manufacturers limited this.