Bloomberg quoted that Amazon Prime Instant Video members will be able to use other on-demand video networking service, reported on November 27.
The Prime subscribers can add other online contents to their accounts, including famous movies and TV channels. It is going to sell Amazon-made products next month as well.
The Prime Instant Video service will attract more new clients to battle with Netflix and Hulu. Amazon’s next plan is to develop its home entertainment business.
Prime Instant Video service will be as important as cable television service, Roku, Apple TV and Fire TV in the future. The difference for Prime Instant Video from the cable television is the lack of live shows.
Amazon did not reveal the amount of Prime subscribers. Consumer Intelligence Research Partners predicted Amazon Prime obtained 44 million subscribers in July. It becomes the second hottest internet television service in US, while Netflix came to first.
Amazon Prime offers the third-party tv shows via Fire TV, competing with Apple TV, Roku and Google Chromecast. Amazon ended the sales of its rival products at online stores this year.
Amazon is now working on launching a live tv shows service besides the adjustments of Prime Instant Video. It still discuss with the cooperated medium concerns how to provide this service. Apple also has plans to explore its business strategies.